Course Curriculum

  • 1

    Introduction

    • Welcome

    • Chapters

    • Golden Rules
  • 2

    Chapter 1: COSTS

    • Costs - Introduction

    • Costs - Fixed vs Variable Explained

    • Costs - Mind Map

    • Costs - Fixed vs Variable Example

    • Costs - Template Demo
  • 3

    Chapter 2: PROFIT

    • Profit - Introduction

    • Profit - P&L Statement Explained

    • Profit - Sales Revenue Explained

    • Profit - Gross Profit Explained

    • Profit - Operating Expenses Explained

    • Profit - Net Profit Explained

    • Profit - P&L Template Demo

    • Profit - Summary & Homework
  • 4

    Chapter 3: BREAK-EVEN

    • Break-even - Introduction

    • Break-even - Dimensions

    • Break-even Point - Calculation

    • Break-even - Demo

    • Break-even - Summary & Homework
  • 5

    Chapter 4: BRAND VALUE

    • Brand Value - Introduction

    • Brand Value - Value of Product

    • Brand Value - Price Elasticity of Demand

    • Brand Value - Price Sensitivity

    • Brand Value - Our Goals

    • Brand Value - Price Segmentation

    • Brand Value - Summary & Homework
  • 6

    Chapter 5: RIVALS

    • Rivals - Introduction

    • Rivals - Competitive Analysis

    • Rivals - How to & Sources

    • Rivals - Comparison

    • Rivals - SWOT Analysis

    • Rivals - Pricing Decisions

    • Rivals - Never Rest

    • Rivals - Summary & Homework
  • 7

    Chapter 6: STEPS

    • Steps - Introduction

    • Steps - Standard Pricing Process

    • Steps - Examples

    • Steps - Summary & Homework
  • 8

    Chapter 7: SALES

    • Sales - Introduction

    • Sales - Two Perspectives

    • Sales - KPIs

    • Sales - Tools

    • Sales - Summary & Homework
  • 9

    Chapter 8: REVIEW

    • Review - Introduction

    • Review - When to Review

    • Review - Theme Reviews

    • Review - Summary & Homework

    • SUMMARY